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Bella Springs

Nicole R.D. Haggerty; Francis Ayensu; Jesse Brame;Chris Lau;Gerry Li

Product #:9B13D009
Supplier:Ivey/Africa Institute
Discipline:Entrepreneurship, International Business, Operations Management
Setting:Ghana, 2012
Details:Case (PDF) • 6 pages • 2013-04-16 (Rev: 2018-08-03)

Subjects:

Capacity planningEmerging marketsProcess managementEconomicsBusiness managementEntrepreneurshipInternational businessOperations and supply chain management

Industries:

Food and beverage sector

Geography:

GhanaAfrica
Your Price:$9.71

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The founder of a water purification, packaging and distribution company in Ghana, Africa, faced some operational issues. Demand has increased for the company’s water sachets, but the founder needed to develop strategies to increase the firm’s current operational capacities to meet this demand. He and the operations manager needed to determine how the company can position itself as a successful high-growth company in a developing and sometimes uncertain Ghanaian economy.

Learning Objectives

The primary objective in this operations-based case is for students to determine whether the current production rates are appropriate for the firm to break-even and become profitable in the near future. If the current production rates cannot provide these results, students will need to determine the capacity additions needed to achieve break-even and future profitability.
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Case Study: Bella Springs (English version) | Ivey Publishing