BEMBI: A Modern Indian Culinary Experience? (A)

The case narrates the opening of an Indian restaurant in Barcelona. One of the key players is Indian and has done his MBA in Barcelona. Other members of the team are from India with experience in the restaurant business in London and Hungary. The case deals with all the typical issues of setting up a new restaurant such as location, pricing, ambience etc. In addition, it opens up to a cross-cultural discussion as Indian food and traditions have to cater for a Spanish audience. Also, the dynamics within the founding team with respect to the diversity of their experience and educational backgrounds can be discussed.