Beyond Spending Power: Strategies for Embracing Low-Income Consumers

If your company is considering entering a new global market, why not target a wide range of consumers-from the wealthy, to the middle class all the way down to the poorest of the poor? The authors show how a wide range of for-profit healthcare organizations are experimenting with different types of smartphone-enabled services for low-income consumers. They provide several examples of how these business models work, and describe three approaches that for-profit organizations can use to serve the poor-in the realm of healthcare and beyond.