Bistro Concept: Pricing for Delivery Platforms

A Polish restauranteur and entrepreneur, Christopher Przemyski (Chris) founded Bistro Concept Group in 2015. Thereafter, he created a portfolio of themed restaurants congregated around Sai Ying Pun and nearby Central district on Hong Kong Island. His restaurants are designed around a strategy of affordable good food in an artsy environment. He was eager to improve the restaurants turnover for both dine-in and takeaway. The Case provides an overview of the business model of online food delivery platforms, the competitive dynamics, and the industry's efforts in market development. It serves as a canvas for students to learn price setting and multichannel price management when designing integrated marketing programs.