BitGold: Turning Digital Currency into Gold?
Jean-Philippe Vergne; Brady Burke
Product #:9B15M129_P
Supplier:Ivey
Discipline:Entrepreneurship, General Management, International Business
Setting:Canada, 2015
Industries:
Geography:
Your Price:$9.71
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Learning Objectives
- To assess the potential of a FinTech startup.
- To identify the difficulties inherent in expanding into a new location, culture or regulatory environment.
- To construct solutions for BitGold’s entrance into the United States.
- To assess the role of regulation in the financial industry.
- To create a user acquisition plan to build BitGold’s business.
- To discuss the balance between regulation and innovation, particularly as it relates to financial technology, digital currencies such as bitcoin, and the blockchain.
- To assess the value and meaning of currency.