Bitzer Mobile Inc.: Dividing the Founders’ Pie (B)

Naeem Zafar, Aleks Gollu

Product #:W47195

Supplier:Northeastern University

Discipline:Entrepreneurship, Finance

Setting:United States, 2020

Details:Case (PDF) • 7 pages • 2026-02-13

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B Case for product W47193.

Learning Objectives

This case can be taught to undergraduate students or MBA students as part of an entrepreneurship, entrepreneurial finance, or negotiations class. This case can also be taught as a first-year core business law class. Learning Objectives: How do startups deal with dividing equity among co-founders, and what considerations play a role? How should a founder weigh prior contributions versus future anticipated contributions? How does dilution work while trying to raise money from investors? How does vesting work? Impact of a founder leaving or new management added to the cap table? What is a Cap table, and how do you evolve it? Impact of exits and how founders make money (explains pre-money and post-money valuation)