Bjørg's Ski Rentals: Designing Data for Growth

Ole Fjordal, owner of Bjørg’s Ski Rentals (BSR) in Norway’s Skardalen Ski Resort, faces a critical opportunity when resort management offers to extend BSR’s exclusive contract, provided he can present them with a viable plan to open a second rental shop on the opposite side of the mountain within one month. BSR, which is known for high-end ski and snowboard rentals, still relies on a single-user Excel spreadsheet for tracking customers, equipment, contracts, repairs, and staff, a system that is already under strain by current operations. With expansion looming, Fjordal—prompted by his trusted employee Ingeborg Voss—must define detailed data requirements and design a centralized database system capable of managing multilocation operations, improving service quality, reducing repair turnaround time, balancing inventory, and potentially supporting future expansion to additional ski resorts.