Black Fly Beverage Company: Ready to Grow
Ian Dunn, Leon Geng
Product #:W36881
Supplier:Ivey
Discipline:General Management
Setting:Canada, 2020
Subjects:
Industries:
Geography:
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Learning Objectives
After completing the case, students will be able to do the following:
- Perform an industry size-up.
- Analyze the competitors of a company and identify its competitive advantage (if any).
- Analyze the consumers of a company.
- Identify and analyze the corporate capabilities of a company.
- Calculate and analyze the contribution margins of different product lines.
- Create and analyze a statement of cash flows.
- Calculate and analyze financial ratios.
- Project an income statement.
- Create an action plan and contingency plan.