Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action

Name: Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action (English version)
SKU: BOS-001

Kim, W. Chan; Mauborgne, Renee; Ling, Katrina

Product #:BOS-001

Supplier:INSEAD

Discipline:Organizational Behaviour/Leadership

Details:Case (PDF) • 7 pages • 2008-10-01 (Rev: 2021-05-19)

Subjects:

Organizational behavior Leadership Politics International business Process analysis Psychology Competitive strategy Organizational culture

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The Blue Ocean Strategy Implementation Scenario Case offers a set of interactive group scenarios which are designed to deepen the participants' understanding of blue ocean strategy implementation principles. Using the five scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process. The five settings (health insurance, manufacturing, government, banking and politics) show how blue ocean strategy implementation principles apply at different organizational levels to overcome the four key implementation hurdles (cognitive, resource, motivational and political).

Learning Objectives

The teaching objectives are: (1) to deepen participants' understanding of blue ocean strategy principles; (2) to learn how to apply key concepts of tipping point leadership and fair process; and (3) to understand how blue ocean strategy implementation principles can be applied at different organizational levels, and how they can be applied to overcome the four key organizational hurdles (cognitive, resource, motivational and political). A teaching note is available to accompany this case which includes a template for running the breakout groups.