<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for BluPlanet Recycling Inc.: Pursuing Growth While Balancing Profit and Social Objectives

BluPlanet Recycling Inc.: Pursuing Growth While Balancing Profit and Social Objectives

Fernando Angulo-Ruiz, Oxana Kiktenko, Etayankara Muralidharan, Albena Pergelova

Product #:W33845
Supplier:Ivey/MacEwan
Discipline:International Business, Strategy
Setting:Canada, United States, 2023
Details:Case (PDF) • 13 pages • 2024-05-17

Subjects:

DiversificationInnovationCorporate strategyBusiness managementInternational businessStrategy

Industries:

Public administration and nonprofits

Geography:

North AmericaCanadaUnited States
Your Price:$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

BluPlanet Recycling Inc. (BluPlanet), was a successful recycling service provider based in Calgary, Alberta, that faced the challenge of maintaining its balance between social, environmental, and economic objectives amid rapid growth. Its chief executive officer was considering plans regarding the expansion of the company while preserving its social and environmental commitments. The options included diversifying from waste collection and transportation into waste processing, particularly organic waste, and expanding geographically into Western Canada or the Northwestern United States. Additionally, he was interested in exploring how BluPlanet could be more innovative and introduce new technologies. With the company’s annual strategy retreat approaching, he sought to present clear plans for sustainable growth to his top management team.

Learning Objectives

This case can be used in undergraduate and graduate courses in international business, strategy, entrepreneurship, marketing or operations management.

The case draws attention to many resources and opportunities for scaling and implementing diversification strategies that are needed to achieve a company’s sustainability in the long term. In business strategy classes, this case can be used to study value chains, Ansoff’s matrix, internationalization choices, and strategies to handle multiple logics. In marketing classes, this case can be used to study growth strategies, as well as target markets.

After working through the case and assignment questions, students will be able to do the following:

  • Understand the decisions entrepreneurial firms face when trying to grow their businesses while balancing social and economic objectives.
  • Assess which markets are best suited for a company and how the growth strategy interacts with social commitments.
  • Conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis.
  • Discuss the recycling value chain and identify the position of the analyzed company and growth options.
  • Explain the different strategies businesses have to manage seemingly contradictory objectives.
Loading
Case Study: BluPlanet Recycling Inc.: Pursuing Growth While Balancing Profit and Social Objectives (English version) | Ivey Publishing