Bonazzi Indo Fasteners Limited, a joint venture between the Turin-based Bonazzi Group and the Mumbai-based Indo Group, was set up to manufacture automotive fasteners, primarily for global original equipment manufacturers. There is a confrontational relationship between the two joint venture partners, and the chief executive officer has been unable to broker peace between them.
Bonazzi Indo Joint Venture: Culture Clash or Pure Economics? (Spanish version)
Naresh Warrier, Gita Bajaj
Product #:W28421
Supplier:MDI/Ivey
Discipline:General Management
Setting:India, 2011
Industries:
Your Price:$10.54
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Learning Objectives
- Students will learn the problems that can arise during interactions between people from different cultures. They will learn to uncover the reasons behind cross-cultural friction and will learn how professionals can prepare themselves to effectively deal with such friction.
- Students will be able to appreciate the application of Hofstede’s theory and Gesteland’s model.
- Students will understand the challenges involved in running a cross-cultural joint venture.
- Students will learn the differences between using an ownership-based method of structuring joint ventures and using a trust-based approach.