Braintrust: The Blockchain-Powered Talent Network

Name: Braintrust: The Blockchain-Powered Talent Network (English version)
SKU: 823039

Stanton, Christopher; Fuller, Joseph B.; Gonzalez, George

Product #:823039

Supplier:Harvard Business School

Discipline:Entrepreneurship

Setting:United States

Details:Case (PDF) • 23 pages • 2022-08-05 (Rev: 2023-02-08)

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A San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRST.

Learning Objectives

To illustrate platform entry and growth strategies; to provide managers with a look at new talent models; to enable discussion of how blockchain may change the nature of contracting and financing of new enterprises.

Braintrust: The Blockchain-Powered Talent Network

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Learning Objectives