Breaking Up Of The Senanis (B)

Samriddhi Mukherjee; Prakash Bagri

Product #:ISB-495

Supplier:Indian School of Business

Discipline:Entrepreneurship

Setting:2000

Details:Case (PDF) • 9 pages • 2024-06-07

Subjects:

Entrepreneurship

Industries:

Business services sector

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$9.71

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The case follows the Senani family from the aftermath of the 2000 split to 2024, detailing the attempts to reunite the family and business while navigating the complexities of modern family dynamics. As the family expands and diversifies into various sectors-including education, consulting, real estate, and manufacturing-challenges related to generational shifts, individual aspirations, and evolving family roles emerge. Despite the fragmented family structure, key family members, particularly Sunil and Anil (Danamal's sons), drive efforts to rebuild unity and professionalize the family businesses through governance structures such as a Family Council (FC), a Family Business Board (FBB), and a family office. The case explores the family's ongoing struggle to balance personal autonomy with collective identity, manage wealth preservation and growth, and adapt to changing gender roles, all while safeguarding the legacy of the Senani name.

Learning Objectives

Assessing business division and reunification: Evaluate the rationale, impact, and long-term consequences of splitting and subsequently reuniting a family business, including emotional and financial implications. Understanding governance and professionalization: Understand the role of governance structures such as family constitutions, boards, and family offices in managing wealth, resolving conflicts, and sustaining business growth. Evolving gender roles and family leadership: Analyze the growing influence of women in family businesses and how changing gender roles reshape leadership and decision-making.