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Product cover image for Breakup of AT&T: Project "Grand Slam"

Breakup of AT&T: Project "Grand Slam"

Rukstad, Michael G.; Levine, Tyrrell; Johnston, Carl

Product #:701127
Supplier:Harvard Business School
Discipline:Strategy
Setting:New Jersey, 2001
Details:Case (PDF) • 34 pages • 2001-03-19

Subjects:

Asset managementCorporate strategyOrganizational changeStrategy formulationFinance and investingStrategyOrganizational developmentStrategy

Industries:

Information technology and telecom sector

Geography:

New JerseyUnited States
Your Price:$12.40

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Focuses on AT&T's 2000 restructuring, in which the company broke itself into four units: business services, consumer services, broadband, and wireless. Examines the strategy of the company during this time: (1) to deliver information in any form (voice, video, data) over any distance to any place in the world; (2) its numerous acquisitions to implement its strategy; and, (3) the reasons underlying the breakup. Describes the benefits of restructuring and how the company planned to maintain relationships among the units through contractual arrangements.

Learning Objectives

To examine the interaction of corporate strategy and financial valuation in determining the vertical and horizontal boundaries of the firm.
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Case Study: Breakup of AT&T: Project Grand Slam (English version) | Ivey Publishing