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Product cover image for British Columbia Box Limited (Revised)

British Columbia Box Limited (Revised)

Kenneth G. Hardy; J. Brock Smith

Product #:9A99A021_P
Supplier:Ivey
Discipline:Marketing
Setting:Canada, 1998
Details:Case (PDF) • 10 pages • 1999-10-08 (Rev: 2020-01-13)

Subjects:

Consumer behaviorMarket researchSales and marketingMarketing

Industries:

Fabrication and manufacturing

Geography:

CanadaNorth America
Your Price:$10.54

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The Vancouver plant manager of British Columbia Box Limited was about to make a half-million dollar decision. The plant required a new $500,000 machine, and the manager must decide which manufacturer will get the order. The case illustrates many concepts in industrial buying.

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Case Study: British Columbia Box Limited (Revised) | Ivey Publishing