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Product cover image for Build Your Dreams: BYD and the Global EV Market

Build Your Dreams: BYD and the Global EV Market

Usher, Bruce

Product #:CCW260301
Supplier:Columbia Business School
Discipline:Finance
Details:Case (PDF) • 30 pages • 2025-07-29

Industries:

Transportation and distribution
Your Price:$10.54

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BYD overtook Tesla as the leading EV manufacturer by building on their expertise in battery manufacturing, relying heavily on R&D, and reducing costs through vertical integration across its supply chain. BYD’s strategy differed markedly from Tesla’s by initially targeting the low-end of the market and focusing on reducing costs. By 2024, BYD had many vehicle models with differentiating features to appeal to different customer segments. But as the appeal of electric vehicles grew, so did competition.

Learning Objectives

In this case, students will learn about the EV market, the different strategies used by Tesla and  BYD to gain market leadership, and discuss what the BYD should do for future growth and profitability.
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Case Study: Build Your Dreams: BYD and the Global EV Market (English version) | Ivey Publishing