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Product cover image for Building Sustainability and Circularity at JSW Steel

Building Sustainability and Circularity at JSW Steel

Utkarsh Majmudar, Namrata Rana

Product #:W26535
Supplier:Ivey
Discipline:Strategy, Sustainability
Setting:India, 2021
Details:Case (PDF) • 13 pages • 2022-09-21

Subjects:

Competitive advantageCompetitive strategyEnvironmental sustainabilityBusiness expansionBusiness and societyCorporate strategyLeadership and managing peopleStrategyManagement

Industries:

Fabrication and manufacturing

Geography:

AsiaIndia
Your Price:$10.54

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In April 2021, the chair and managing director of India’s JSW Steel Limited (JSW Steel) was facing questions about how to encourage sustainability in an expanding company. JSW Steel was the flagship company of the JSW Group, which started with a small steel plant in 1982 and grew into a conglomerate with interests in steel, cement, infrastructure, energy, paints, and sports. Steelmaking had numerous impacts on the environment. To offset the impact on the environment, JSW Steel had decided to use its by-product, slag, to manufacture cement. The managing director was acutely aware of sustainability concerns and was focused on making his sustainability vision a reality. JSW Steel was at the cusp of a large capacity expansion that would come from existing projects as well as inorganic growth through acquisitions, and both modes of expansion posed challenges for sustainability at JSW Steel.

Learning Objectives

The case can be taught in a module on social cost benefit analysis. Alternatively, the case may be taught in a module where evaluation of a company’s sustainability activities is covered. The case aims to foster an understanding of the following:
  • the links between the business strategy and environmentally sustainable actions of a business
  • the externalities of a company and how they impact decision-making around sustainability activities
  • the contributions of a company’s sustainability actions to a sustainable competitive advantage
  • the importance of due diligence and post-merger integration for sustainability when a company grows inorganically
  • the circular economy and its implementation strategy
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Case Study: Building Sustainability and Circularity at JSW Steel (English version) | Ivey Publishing