Building the Virtual Lab: Global Licensing and Partnering at Merck

Name: Building the Virtual Lab: Global Licensing and Partnering at Merck (English version)
SKU: IN-S794

Klueter, Thomas;Monteiro, Felipe L

Product #:IN-S794

Supplier:INSEAD

Discipline:General Management

Details:Case (PDF) • 20 pages • 2014-07-30

Subjects:

Strategy Innovation Multinational corporations

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The case presents a situation in which Merck's World Wide Licensing (WWL) division needs to make important organizational decisions to increase the speed, the breadth and the efficiency of its global licensing and partnering activities.