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Product cover image for Bureo Inc.: Navigating Circular Innovation and Sustainable Products

Bureo Inc.: Navigating Circular Innovation and Sustainable Products

Lara Liboni, Linda Jiang

Product #:W42889
Supplier:Ivey
Discipline:Strategy, Sustainability
Setting:Chile, 2019
Details:Case (PDF) • 6 pages • 2025-04-08

Subjects:

Online communitiesEnvironmental sustainabilityBusiness growthLeadership and managing peopleStrategyManagement

Industries:

Agriculture sector

Geography:

ChileSouth America
Your Price:$10.54

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Nestled against the Pacific waves, the coastal community of Cocholgüe, Chile, had become a focal point for Bureo Inc.’s innovative environmental efforts in recent years. Bureo was an emerging benefit corporation (B Corp) dedicated to addressing the growing problem of discarded fishing nets, a major source of ocean pollution, by transforming them into new products. Bureo’s Net Positiva initiative was instrumental in collecting and recycling old nets, providing the company with raw materials to create skateboards and sunglasses. With the groundwork firmly established in Chile and the initiative thriving, how could Bureo’s co-founders expand the company’s supply chain and increase its product offerings to sustain it momentum and success?

Learning Objectives

The case has been designed for use at the undergraduate and graduate levels in courses on strategy, sustainability, and supply chains. It can be used toward the middle to the end of a course to allow students to apply the frameworks and tools they have learned earlier in the course.

The case covers fundamental strategy concepts including stakeholder analysis, the Diamond-E framework, and strategy triangle analysis, as well as sustainability concepts such as circular economy and social and environmental responsibility. Students in supply chain courses can use this case to explore supplier relationship management, logistics and distribution, and risk management. After working through the case and assignment questions, students will be able to do the following:
  • Map the network of stakeholders connected to Bureo, including who they are and their expectations, objectives, and interactions.
  • Evaluate the relationship between Bureo and the environment and recognize how resources and potential interactions between multiple stakeholders can enable value creation and value distribution.
  • Assess how a sustainable business model can create a competitive advantage and the differences between incumbents and start-ups in incorporating sustainability in core business operations.
  • Understand the concept of circular economy and how Bureo’s supply chain exemplifies a circular business model.
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Case Study: Bureo Inc.: Navigating Circular Innovation and Sustainable Products (English version) | Ivey Publishing