Burro: Tools for a Better Life in Ghana

Nicole R.D. Haggerty; Francis Ayensu; Amy Lin;Caleb Chan;Michelle Yick

Product #:9B18M049

Supplier:Ivey

Discipline:Entrepreneurship, International Business, Strategy

Setting:Ghana, 2015

Details:Case (PDF) • 6 pages • 2018-07-12

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Burro was a growing start-up in Ghana with a mission to provide “tools for a better life” to Ghanaians by distributing products that addressed local needs. In February 2015, after seven years of operation, the company had finally become profitable. Demand for Burro’s sustainable products was growing quickly in the booming Ghanaian market. The country manager wanted to determine a strategy for growth to maximize the success of Burro's future.

Learning Objectives

This case is designed for undergraduate courses focused on strategy, entrepreneurship, and international business. The focus of the case is the qualitative and quantitative assessments of two growth options. After completing this case, students will be able to

calculate and interpret basic financial metrics;
understand the start-up landscape in Ghana;
decide between trade-offs in a case setting;
apply the quantitative concepts of break-even, return on investment, and payback; and
apply qualitative concepts to prioritize and allocate financial, human, and research and development resources to meet the needs of a start-up business in a booming market.

Burro: Tools for a Better Life in Ghana

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Learning Objectives