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Busy Corner: Launching New Business in Uncertain Times

Steven Zwane, Anastacia Mamabolo

Product #:W34611
Supplier:Ivey/GIBS
Discipline:Entrepreneurship, Strategy
Setting:South Africa, 2023
Details:Case (PDF) • 13 pages • 2024-06-07

Subjects:

Business expansionSWOT analysisCorporate strategyStrategic analysisDecision makingCovidDebt managementFranchisesDecision making and problem solvingHealth and wellnessCorporate financeBusiness structuresEntrepreneurshipStrategy

Industries:

Food and beverage sector

Geography:

AfricaSouth Africa
Your Price:$9.71

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Phumlaphi Rita Zwane, founder of Busy Corner, a thriving Shisanyama (African barbeque) business in Thembisa, South Africa, faced a pivotal decision amid the COVID-19 pandemic. Motivated by aspirations for business expansion and the pursuit of new opportunities, Zwane established a company-owned restaurant in the Mall of Thembisa. However, insufficient consideration of crucial factors during the decision-making process led to an alarming debt of $825,971, as of February 18, 2023, posing a significant threat to the business's survival. At this juncture, Zwane grappled with the dilemma of whether to close, sell, or franchise the Thembisa Busy Corner location, underscoring the critical need for a strategic resolution to secure the future of her entrepreneurial venture.

Learning Objectives

This case is suitable for undergraduate and graduate entrepreneurship studies. It is recommended for use after covering topics, such as entrepreneurial risk assessment, and strategic management, and a SWOT analysis. The case is designed to encourage critical thinking and decision-making skills in the context of launching a company-owned business during uncertain times. Students will assess the risks involved with the launch of the company-owned business and suggest a way forward for MaZwane.

After working through the case and assignment questions, students will be able to do the following:

  • Evaluate factors that lead to a limited risk assessment.
  • Identify risks associated with the launch of company-owned stores during uncertainty and the resilience factors to manage the risks.
  • Apply a strengths, weaknesses, opportunities, and threats (SWOT) analysis to determine business continuity or closure.
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Case Study: Busy Corner: Launching New Business in Uncertain Times (English version) | Ivey Publishing