BYD: Road to Electric Vehicles

Dingwei Gu

Product #:FDC-23015-2X-CE_P

Supplier:School of Management at Fudan University

Discipline:Management Science, Operations Management

Setting:China, 2023

Details:Case (PDF) • 19 pages • 2023-08-18 (Rev: 2024-06-17)

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As a leading player in China's new energy vehicle (NEV) sector, BYD features the planning and development of its NEV business. This case explores BYD's journey to success, with a focus on its challenges, strategic positioning, competition and strategies within the NEV field. It aims to identify BYD's core competencies and the future of its NEV endeavors.

Learning Objectives

This case study is designed for MBA and EMBA students. It is suitable for teaching the theories of competitive strategy and the core competences of the corporation in courses related to strategic management and industry analysis. (1) Students will understand the basic concepts of corporate competitive strategy. (2) Students will analyze corporations’ conditions and motivations for adopting competitive strategies. (3) Students will comprehend the concept of the core competences of the corporation and its components. (4) Students will analyze BYD’s competitive strategies in different markets, evaluate BYD’s core competence and its application in competition, and assess its competitive strategy and resource cap

BYD: Road to Electric Vehicles

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Learning Objectives