Café Niloufer: Exploring Potential Growth Alternatives

In February 2022, Café Niloufer, based in Hyderabad, India, was contemplating transforming its product lines of Irani tea, onion samosas, and Osmania biscuits, to grow its customer base over several other competitive brands. Anumula Shashank, Café Niloufer’s managing director, wanted to update the brand by strengthening their product portfolio to meet the needs of new-age consumers. Cafes/lounges that provided a variety of beverages were projected to propel the competition in the coming years. Shashank wanted to grow the café business. He had three alternatives: add the products to the existing product line, add a new product line, or open new retail outlets. Shashank also wondered what analysis process and decision criteria he should use to make his decision.