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Product cover image for Cafézia Coffee: Brewing Entrepreneurial Success

Cafézia Coffee: Brewing Entrepreneurial Success

Julie Gosse; Martin Eidenberg

Product #:9B21M071
Supplier:Ivey
Discipline:Entrepreneurship, General Management
Setting:Canada, 2020
Details:Case (PDF) • 11 pages • 2021-08-24 (Rev: 2026-03-17)

Subjects:

StrategyEnvironmental sustainabilityBusiness and societyEntrepreneurship

Industries:

Goods, trade, and consumer services

Geography:

North AmericaCanada
Your Price:$9.71

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In the summer of 2020, the co-owner and manager of Cafézia Coffee Inc. (Cafézia), a small entrepreneurial venture located in London, Ontario, was considering several strategic options to capitalize on the growth of the business during its first year of operations. In addition to maintaining the status quo at Cafézia, the manager was considering investing in new packaging and in a website redesign, as well as partnering with a food and beverage industry distributor or broker. She was also considering buying out the other owners of the business so that she would own it outright. The company needed further growth in order to reach profitability, so she would need to make a decision quickly to ensure Cafézia’s continued success.

Learning Objectives

This comprehensive case has been written for a general management section of an introductory-level undergraduate business course. After working through the case and assignment questions, students will be able to do the following:
  • Perform a comprehensive analysis of a company’s internal strengths and weaknesses as well as its external environment.
  • Perform a firm valuation.
  • Qualitatively and quantitatively analyze strategic options.
  • Make and justify decisions based on thorough analysis.
  • Understand the operating dynamics of an entrepreneurial venture in the food and beverage industry and some of the challenges of being an entrepreneur.
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Case Study: Cafézia Coffee: Brewing Entrepreneurial Success (English version) | Ivey Publishing