Cameron Auto Parts (A) (Spanish version)

Name: Cameron Auto Parts (A) (Spanish version)
SKU: W28419

Paul W. Beamish, Harold Crookell

Product #:W28419

Supplier:Ivey

Discipline:General Management

Setting:United Kingdom, United States, 2013

Details:Case (PDF) • 10 pages • 2022-04-07

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This case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. (A sequel to this case is available titled Cameron Auto Parts (B).

Learning Objectives

When taught back-to-back, the Cameron (A) and (B) cases permit a discussion of exporting, licensing, or joint ventures as strategic options in the internationalization process.

Cameron Auto Parts (A) (Spanish version)

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Learning Objectives