Can I Step Back from My Start-Up? (HBR Case Study)

Name: Can I Step Back from My Start-Up? (HBR Case Study) (English version)
SKU: R1805X

Dixon, David R.

Product #:R1805X

Supplier:Harvard Business Impact

Discipline:Entrepreneurship

Details:Case (PDF) • 4 pages • 2018-09-01

Subjects:

Decision making Leadership transitions Product positioning Start-ups Decision making and problem solving Leadership Marketing Entrepreneurship Entrepreneurship

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Elena Pelc is the founder and CEO of 2 Proud Pups, a maker of all-natural dog care products. Sales are good, but revenues have plateaued at about $1 million annually. Plus she's pregnant with her first child. She must decide whether to sell the company--which would give her more time with her family and help her start-up grow--or hire a new CEO and continue to exert some control over its future. With commentary from Candace Leak, the founder and CEO of Loanables.com, and Todd Olson, a cofounder and the CEO of Pendo. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R1805Z. The complete case study and commentary is reprint R1805L.