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Product cover image for Canta and Nabta Health Two Women Entrepreneurs on a Journey to Solve the Fertility Challenge

Canta and Nabta Health Two Women Entrepreneurs on a Journey to Solve the Fertility Challenge

Lin Chengyi

Product #:IN-2281
Supplier:INSEAD
Discipline:Entrepreneurship
Setting:Europe
Details:Case (PDF) • 20 pages • 2025-02-20

Subjects:

EntrepreneurshipMarket entryWork-life balance

Industries:

Healthcare sector

Geography:

Europe
Your Price:$9.71

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The case follows two women entrepreneurs and their start-ups. It contrasts the different strategic choices made by the founders during the growth phase, including location, market segment, product and service design, and business model. The case highlights the importance of analysing the market context, including the cultural context, when making strategic decisions. It also reflects on the challenges faced by women entrepreneurs.

Learning Objectives

1.Understand the process of generating strategic options and evaluating them through deep analysis 2.Appreciate the importance of market context, including culture, in strategic decision-making 3.Illustrate the various challenges faced by women entrepreneurs and reflect on how to solve these issues at the level of the entrepreneurial ecosystem.
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Case Study: Canta and Nabta Health Two Women Entrepreneurs on a Journey to Solve the Fertility Challenge (English version) | Ivey Publishing