Career at Crossroads: Passion or Profession? (A)

The case Career at Crossroads: Passion or Profession? focuses on the journey of a young professional and multifaceted artist, Manasi Prasad. This case reveals her career progression as she strives to excel while balancing her profession and passion. Manasi Prasad faces multiple dilemmas, trials, and tribulations during her journey. This case highlights the inherent conflict of a young professional at every stage of life. The classic dilemma is between a well-trodden path or a road less traveled and various other decision-making situations. Part A of the case ends at the peak of Manasi's career when she is faced with a crisis, that is, losing her voice, being unable to sing, and having an autoimmune disease. Part B deals with her transition. The case deals with how she led the IME team from concept to reality and subsequently managed the operations; each stage of her career had unique challenges.