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Charles Chocolates (A)

Charlene Zietsma

Product #:9B13M094
Supplier:Ivey
Discipline:Entrepreneurship, Strategy
Setting:United States, 2012
Details:Case (PDF) • 15 pages • 2013-08-27 (Rev: 2019-04-23)

Subjects:

Growth strategyStrategic positioningCorporate strategyStrategy managementEntrepreneurshipStrategy

Industries:

Fabrication and manufacturing

Geography:

United StatesNorth America
Your Price:$9.71

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A new president has been hired to double or triple the size of Charles Chocolates, a high end chocolate producer and retailer in Portland, Maine. The case allows a comprehensive analysis of marketing, manufacturing, human resource, financial and strategic positioning issues in a small company with manufacturing, retailing, wholesaling and Internet operations.

Learning Objectives

The case presents a comprehensive and cross-enterprise view of firm strategy: issues regarding marketing, manufacturing, human resource, financial and strategic positioning all figure prominently in this small company, which encompasses manufacturing, retailing, wholesaling and Internet operations. Thus, this case fits well in an undergraduate or MBA strategy class and is ideal for evaluating student performance in a report style, in which students have adequate time to conduct the analysis.

The case also illustrates issues encountered when the small business' capabilities for growth must be developed, and shareholders and managers must be aligned on the growth opportunities to be pursued.

Finally, the case illustrates strategy implementation issues as the president must develop a plan for growth that includes building resources and capabilities within the organization. Implementation issues can be stressed further with the use of the (B) and (C) cases. The (B) case focuses on a crisis point that involves an immediate response, and the (C) case returns to a future-visioning perspective as the crisis is resolved. The short (B) and (C) cases are suitable for handing out to students to read in class.
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Case Study: Charles Chocolates (A) (English version) | Ivey Publishing