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Product cover image for Charting a New Future for London Food Co-op

Charting a New Future for London Food Co-op

Ethan Shi, Wren Montgomery, Jury Gualandris

Product #:W34527
Supplier:Ivey
Discipline:General Management, Sustainability
Setting:Canada, 2022
Details:Case (PDF) • 14 pages • 2024-08-29

Subjects:

Environmental sustainabilityBusiness and societyLeadership and managing peopleManagement

Industries:

Food and beverage sector

Geography:

North AmericaCanada
Your Price:$9.71

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In a letter to its members in September 2022, London Food Co-op (the Co-op) in London, Ontario, shared that it was struggling with a number of challenges. The pandemic had taken a toll on the Co-op’s financial position, to the extent that its viability was at risk. The main challenges it faced were decreasing sales, low membership, and a lack of awareness of the Co-op among Londoners. One of the managers of the Co-op needed to find solutions to help increase its sales and membership. The unique elements of the Co-op included its core values of sustainability and supporting a local food system, its co-operative business model, and its strong connection to the community.

Learning Objectives

This case can be used in undergraduate sustainability, strategy, and marketing courses or modules in the first two years of honours business administration courses. By working through the case and assignment questions, students will have the opportunity to do the following:
  • Become familiar with the co-operative business model as an alternative way of doing business.
  • Understand the unique advantages and disadvantages of co-operatives compared to traditional business structures.
  • Develop or increase their awareness of sustainable business practices and local food systems.
  • Reflect on the issues of food access and food justice and think about how businesses can be involved in addressing them.
  • Think critically and find creative solutions to a co-operative’s business challenges.
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Case Study: Charting a New Future for London Food Co-op (English version) | Ivey Publishing