Chick-fil-A: Sandwiches and Culture wars (A)

Notario, Eduardo; De la Cierva, Yago

Product #:DPO-0735-E

Supplier:IESE Publishing

Discipline:Organizational Behaviour/Leadership

Setting:Estados Unidos

Details:Case (PDF) • 6 pages • 2021-03-16

Subjects:

Your Price:

$10.54

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

The American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?

Learning Objectives

Discussion will focus on three elements: 1) Business purpose, non-market strategy and social trends; 2) Pros and cons of CEO activism, and its boundaries; 3) Corporate Communications best practices.