Comedy Nights with Kapil: Maintaining Value Creation

Name: Comedy Nights with Kapil: Maintaining Value Creation (English version)
SKU: 9B14A056

Neeraj Pandey; Gaganpreet Singh

Product #:9B14A056

Supplier:Ivey

Discipline:International Business, Marketing

Setting:India, 2014

Details:Case (PDF) • 5 pages • 2014-09-22

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By the end of its first season in spring 2014, “Comedy Nights with Kapil” had become India’s top rated comedy television serial in the nonfiction category. Each episode invited celebrities from Bollywood or sports teams as guests to promote their upcoming movies or ventures. The show had developed its target market and had entered the maturity stage of its business life cycle. What might be future value creation business strategies for the show to sustain its audience engagement and ratings? The intent to telecast once a week rather than twice a week upset the broadcasting channel, Colors TV. How would this change impact value creation for all the stakeholders?

Learning Objectives

The target audience for this case study is MBA students and participants of executive management development programs. It can be used for pricing, marketing management and strategic marketing courses. The case study would enable the class to:

Understand the concept of value creation.
Discuss progression over the business life cycle.
Realize the importance of consistent value creation over the business life cycle.
Discuss the core competency approach.

Comedy Nights with Kapil: Maintaining Value Creation

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Learning Objectives