Comergent Technologies Inc.: Enterprise E-Commerce

Name: Comergent Technologies Inc.: Enterprise E-Commerce (English version)
SKU: 505016

Rangan, V. Kasturi

Product #:505016

Supplier:Harvard Business School

Discipline:Marketing

Setting:2004 - 2004

Details:Case (PDF) • 18 pages • 2005-03-30 (Rev: 2007-04-10)

Subjects:

Venture capital Sales Consumer marketing Investment management Sales and marketing Marketing Sales and marketing Marketing

Industries:

Education institutions

Your Price:

$11.64

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

To maximize their effectiveness, color cases should be printed in color. Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince customers to adopt its solution. Includes color exhibits.