Competing on Analytics: The New Science of Winning: A Harvard Business Press Book Summary

In today's world, you have more information at hand about your business than ever before. But are you using it to outthink your rivals? Certain high-performing enterprises are now building their strategies around data-driven insights gained from the use of analytics--sophisticated quantitative and statistical analysis and predictive modeling. In "Competing on Analytics," Thomas Davenport and Jeanne Harris show how exemplars are gaining a competitive edge by using these new tools to identify their most profitable customers and offer them the right price; accelerate product innovation; optimize supply chains; and identify the true drivers of financial performance.