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Product cover image for Creating Value with Blockchain & NFTs: Arianee Leading the Transition to Web 3.0 with Digital Product Passports

Creating Value with Blockchain & NFTs: Arianee Leading the Transition to Web 3.0 with Digital Product Passports

Godart Frederic; Kachan Katia

Product #:IN-2225
Supplier:INSEAD
Discipline:Strategy
Setting:Europe
Details:Case (PDF) • 19 pages • 2024-03-14

Subjects:

StrategyBlockchainCustomer experience

Industries:

Goods, trade, and consumer services

Geography:

Europe
Your Price:$9.71

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The case focuses on Arianee – a France-based scale-up at the forefront of the blockchain digital economy. Founded in 2017 by four French serial entrepreneurs including Pierre-Nicolas Hurstel and Frédéric Montagnon, Arianee offers web3 solutions for brands, such as digital product passports and clienteling tools. The case explores the opportunities for and obstacles to the development of blockchain-based technologies and the decentralized web, focusing on the concept of “zero-party” customer data.

Learning Objectives

The case study is primarily for use in the elective ‘Value Creation in Fashion and Luxury’. It can be used for EDPs and MBA courses that discuss digital disruption, digital transformation, ecosystem, and digital strategy and marketing. It can also be used in OB courses to teach the leadership skills required to scale start-ups with disruptive technologies.
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Case Study: Creating Value with Blockchain & NFTs: Arianee Leading the Transition to Web 3.0 with Digital Product Passports (English version) | Ivey Publishing