Crisis Communications: Managing Corporate Reputation in the Court of Public Opinion

Name: Crisis Communications: Managing Corporate Reputation in the Court of Public Opinion (English version)
SKU: 9B06TB06

David Weiner

Product #:9B06TB06

Supplier:Ivey Business Journal

Discipline:Organizational Behaviour/Leadership

Details:Article (PDF) • 7 pages • 2006-03-01

Subjects:

Crisis management Business management Marketing communications Sales and marketing Organizational culture Organizational behavior

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Before you can say What crisis? you will find your organization already in the thick of it. Which is why leaders who know how to respond will be favourably judged.