Crocs (B): Hitting the Skids

Name: Crocs (B): Hitting the Skids (English version)
SKU: GS-57B

Marks, Michael; Lee, Hau; Hoyt, David W.

Product #:GS-57B

Supplier:Stanford University

Discipline:General Management

Details:Supplemental Case (PDF) • 4 pages • 2011-03-07

Subjects:

Asset management Corporate strategy Inventory management Supply chain management

Industries:

Goods, trade, and consumer services

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Through 2007, Crocs grew rapidly, and its stock soared. In early 2008, the stock plunged, as analysts cited excess inventory. During 2008, revenues decreased, and the company restructured. The B case summarizes these developments, and asks what the company should do now.

Learning Objectives

The B case provides the basis for a discussion of the impact of problems that were previously hidden by the company's rapid growth, and measures that might be taken to rescue the company.