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Crocs (C): Back from the Dead

Marks, Michael; Lee, Hau; Lee, Hau L.; Hoyt, David W.

Product #:GS-57C
Supplier:Stanford University
Discipline:Operations Management
Details:Supplemental Case (PDF) • 4 pages • 2011-03-08

Subjects:

Asset managementCorporate strategyCrisis managementInventory managementSupply chain management

Industries:

Goods, trade, and consumer services
Your Price:$4.62

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In 2009, many thought Crocs was dead. The C case presents exhibits that illustrate the company's recovery.

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Supplemental Case Study: Crocs (C): Back from the Dead (English version) | Ivey Publishing