CryptoBLK: Balancing Enterprise and Tokenization Businesses

Both enterprise blockchain and tokenization projects use distributed ledger technologies (DLT) as the underlying infrastructure; but developing and managing them are in fact very different. This case focuses on CryptoBLK, a Hong Kong-based solution provider that has developed a wide range of DLT software applications for its clients in trade finance, supply chain and logistics, and has later expanded to tokenization businesses. This case gives an opportunity for students to identify and discuss the differences between enterprise blockchain and tokenization projects in terms of client profiles, project goals, required services, time spans, revenue streams and specific programming languages used. Students can learn how to make strategic short-term and long-term decisions. In making short-term decisions, students can consider how to strike a balance between enterprise blockchain and tokenization businesses in terms of investing and staffing. In making long-term decisions, as tokenization is an emerging trend with high potential, students have the opportunity to discuss how CryptoBLK should position itself in the industry, e.g., as an end-to-end tokenization service provider or only as a technical service provider. Moreover, students can consider how CryptoBLK can leverage existing and potential clients in local and regional consortiums, international DLT trade finance consortia and token-specific companies to develop a sustainable business model. After studying this case, students can not only understand the concepts of private and public blockchains but also discuss their differences from a project management perspective. Students will also be able to make strategic decisions on developing business models involving emerging technologies.