<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for CZM Foundation Equipment: From Brazil to the USA, to…Europe?

CZM Foundation Equipment: From Brazil to the USA, to…Europe?

Katia Galdino, Sergio Rezende

Product #:W37168
Supplier:Ivey
Discipline:General Management, International Business
Setting:Brazil, Italy, United States, 2024
Details:Case (PDF) • 12 pages • 2024-08-15

Subjects:

InternationalizationBusiness managementInternational businessManagement

Industries:

Construction and engineering

Geography:

South AmericaEuropeNorth AmericaBrazilItalyUnited States
Your Price:$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

CZM Foundation Equipment (CZM) was a manufacturer of foundation drilling rigs founded in Brazil in 1976. The company set up a subsidiary in the USA in 2012, which was so successful that it turned into the headquarters. Twelve years later, CZM’s executives were considering expansion in Europe, which could provide CZM with opportunities to enhance the design and development of its machines, improve the efficiency of its global supply chain, and open the door to new markets. It already had an engineering department in Italy and relationships with suppliers in Italy, France, and Germany. However, CZM executives were concerned about the highly competitive environment in Europe, which could make establishing a European subsidiary a risky choice. They also faced two related decisions: a) which country to choose, and b) which entry strategy to use, either a wholly owned subsidiary or an equity alliance with a partner.

Learning Objectives

This case can be used in international management and international marketing courses/modules at the senior undergraduate or graduate levels. After working through the case and assignment questions, students will be able to do the following:
  • Assess the main drivers of international expansion.
  • Compile the opportunities and threats associated with international expansion.
  • Analyze cultural, administrative/institutional, geographic, and economic dimensions that guide location choices in foreign market entry decisions.
  • Compare different strategies for foreign market entry and choose the best alternative.
Loading
Case Study: CZM Foundation Equipment: From Brazil to the USA, to…Europe? (English version) | Ivey Publishing