Da Jiang Innovations (DJI): The Rise of the Drones

Name: Da Jiang Innovations (DJI): The Rise of the Drones (English version)
SKU: AB17017

Wai Fong Boh; Wee Kiat Lim; Yi Zeng

Product #:AB17017

Supplier:The Asian Business Case Centre, NTU

Discipline:General Management

Setting:China, 2006-2016

Details:Case (PDF) • 25 pages • 2017-09-19

Subjects:

Innovation Entrepreneurship Strategy Leadership and managing people Management

Geography:

China Asia

Your Price:

$9.71

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Da Jiang Innovations (DJI) occupied 70% of the global civilian drone market. The Shenzhen-based firm was the first drone-maker to popularize drones not only in China, but also globally. It was reportedly valued at US$10 billion, making it one of newest “decacorns”, which are “unicorns” that valued at least US$10 billion. Our case chronicles the genesis and development of DJI and its efforts to address current challenges and future competition. It offers students an opportunity to analyse the challenges and opportunities that confront a market leader in an emerging industry in the face of mounting competition and rapid technological shifts.