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Product cover image for Daniel Defense: Responding to the Shooting at the Robb Elementary School in Uvalde, TX

Daniel Defense: Responding to the Shooting at the Robb Elementary School in Uvalde, TX

Esty, Benjamin C.; Fisher, Daniel

Product #:323058
Supplier:Harvard Business School
Discipline:General Management
Setting:United States
Details:Case (PDF) • 34 pages • 2022-12-12 (Rev: 2023-02-03)

Subjects:

Business ethicsCorporate governanceCorporate social responsibilityLegal liabilityMarketing strategyBusiness law and ethicsBusiness managementBusiness lawMarketingLeadership and managing peopleManagement

Industries:

Information technology and telecom sector

Geography:

United StatesNorth America
Your Price:$12.40

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At 11:33am on May 24, 2022, an 18-year-old man from Uvalde, Texas walked into the Robb Elementary School carrying a semi-automatic "AR-15-style" rifle manufactured by Daniel Defense and killed 19 children and two adults. Three days later, Representative Carolyn Maloney (D-NY), Chair of the House Oversight Committee, sent a letter to Marty Daniel, the CEO of Daniel Defense, requesting information for a Congressional hearing to be held on June 8. Daniel must now respond to the request for information on his firm's marketing practices, gun sales, and profitability; prepare for Congressional testimony; and decide whether to change any of his company's business practices (e.g., the products it sold and the way it marketed them). Daniel also had to decide whether to support new calls for gun control legislation or continue resisting all attempts to restrict Second Amendment rights to gun ownership. At a higher level, this case explores the legal, ethical, and moral responsibilities companies have, if any, for the criminal misuse of their legally manufactured and legally sold products.

Learning Objectives

1) Explore the extent to which companies are legally, morally, or ethically responsible for the criminal misuse of their legally manufactured and legally sold products. 2) Review a company's advertising campaigns to assess whether it is criminally or morally complicit in the criminal misuse of its products. 3) Provide basic data on gun ownership and gun violence in the United States, and compare that data with other countries. What explains the high (and rising) levels of both gun ownership and gun violence in the US? 4) Explore the link between gun ownership and gun violence (is it correlated or is it causal), and the various proposals to reduce gun violence particularly mass shootings.
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Case Study: Daniel Defense: Responding to the Shooting at the Robb Elementary School in Uvalde, TX (English version) | Ivey Publishing