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Product cover image for David Beckham (B): Signing Lionel Messi to Inter Miami CF

David Beckham (B): Signing Lionel Messi to Inter Miami CF

Elberse, Anita; Moreno Vicente, David

Product #:524040
Supplier:Harvard Business School
Discipline:General Management
Setting:Florida, 2023
Details:Case (PDF) • 15 pages • 2023-09-24

Subjects:

MarketingStrategySales and marketingLeadership and managing peopleManagement

Industries:

Media, entertainment, and professional sports

Geography:

FloridaUnited States
Your Price:$12.40

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In June 2023, David Beckham, co-owner of Major League Soccer team Inter Miami CF, is hoping to find a way to bring Lionel Messi, widely regarded as one of the best players the world of soccer has ever seen, to his team. But Messi-a seven-time winner of the Ballon d'Or and fresh off a fairy-tale-like FIFA World Cup victory with the Argentine national team-is in high demand, and Inter Miami do not have the means to enter a bidding war, so Beckham and his partners will have to be creative. They have been working on an offer for Messi that involves a deal that runs until the winter of 2025, is worth between $20 million and $25 million in salary (including bonuses and other incentives), and that offers him an equity stake in Inter Miami after his retirement from professional soccer. Will the offer he and his partners have been preparing be sufficient to make Messi choose Miami?

Learning Objectives

To analyze the structure and negotiations of contracts between sports teams and athletes. To examine how business forces are shaping the world of sports, and specifically soccer (or football, as it is known outside the US) on a global scale. To understand how sports and other entertainment companies can gain a competitive advantage when they dedicate resources to attracting their sector's biggest superstars. To assess how companies can best manage and build an infrastructure around such a 'superstar-acquisition' model. To explore the factors that drive sustained success-on and off the field-for teams and individuals in sports.
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Case Study: David Beckham (B): Signing Lionel Messi to Inter Miami CF (English version) | Ivey Publishing