David Crane's Clean(er) Energy Strategy at NRG

Name: David Crane's Clean(er) Energy Strategy at NRG (English version)
SKU: 623005

Serafeim, George; Toffel, Michael W.; Quinn, Tom

Product #:623005

Supplier:Harvard Business School

Discipline:Strategy

Setting:United States, 2015

Details:Case (PDF) • 16 pages • 2022-07-26

Subjects:

Corporate governance Organizational behavior Strategy Business management Organizational culture Strategy

Geography:

United States North America

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$12.40

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In 2015, David Crane was the CEO of NRG, the second-largest energy producer in the United States. NRG got most of its power from fossil fuels, but Crane - hired as CEO in 2003 as NRG emerged from bankruptcy - had invested heavily in alternative energy, loudly proclaiming the business benefits of being a leader on climate change. But by 2015, facing investor and board pressure, Crane was forced to spin off NRG's renewable assets, marking the end of his bold strategy.