DDB Mudra Group: Profitable Growth

Name: DDB Mudra Group: Profitable Growth (English version)
SKU: IMB571

Ramachandran, J;Gupta, Seema

Product #:IMB571

Supplier:Indian Institute of Management-Bangalore

Discipline:General Management

Details:Supplemental Case (PDF) • 3 pages • 2016-05-01

Subjects:

Strategy Leadership Change management Marketing communications Advertising Creativity Leadership and managing people Sales and marketing Managing yourself Leadership and managing people Management

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The case traces the evolution of the advertising firm DDB Mudra from its founding as an independent Indian agency to its current position of being the Indian affiliate of the global advertising major, DDB Worldwide that is going to be overseen directly by the CEO of DDB worldwide. Set in the backdrop of the changes in both the global and Indian advertising industry, this two-part case invites students to consider the strategic choices made by the two leaders who shaped its growth and evolution - the founder CEO, AG Krishnamurthy (AGK) and the current CEO, Madhukar Kamath. The first case - titled DDB Mudra: Transformative Growth captures the company's history from its inception in 1985 until its acquisition by the Omnicom group in 2011, the second case, an update titled DDB Mudra: Profitable Growth focuses on the challenges that Madhukar Kamath faces in 2015, 4 years after the acquisition.