<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for Desi Hangover: Circular Transition of a Conscious Fashion Brand

Desi Hangover: Circular Transition of a Conscious Fashion Brand

Servjaeta Verma

Product #:W27249
Supplier:Ivey
Discipline:Entrepreneurship, Sustainability
Setting:India, 2020
Details:Case (PDF) • 16 pages • 2022-08-10

Subjects:

Social enterpriseDiversity and inclusionSociety and business relationsBusiness and societyEnvironmental sustainabilityLeadership and managing peopleEntrepreneurshipManagement

Industries:

Fabrication and manufacturing

Geography:

AsiaIndia
Your Price:$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

Desi Hangover, an Indian company empowering artisans to manufacture handcrafted leather footwear, was a finalist at Lakmé Fashion Week in 2020 in the category of Circular Changemakers. The chief executive officer had a dream of establishing his company as a leading circular economy fashion brand, and now he had a chance to pitch his vision of the future. But his core team had reservations and worried about the cost and risk of transitioning fully to a circular model. Considering the journey Desi Hangover had taken since its inception, the changing needs of the market, and the unpredictability of the business economy, Desi Hangover had to come up with the right pitch for the event—one that would continue on the path to conscious fashion while ensuring growth in revenues to sustain operations.

Learning Objectives

The case can be used in undergraduate-, graduate-, or executive-level courses on marketing, entrepreneurship, business model innovation, sustainability, corporate social responsibility, or strategy. After working through the case and assignment questions, students will be able to do the following:
  • Explain the ethical fashion movement and community entrepreneurship–based model.
  • Understand the concept of circular economy and its implication for businesses, especially in the leather footwear and accessories segments.
  • Analyze anticipated challenges while aiming to transition to a circular business model, and explain the need for business model innovation.
  • Design strategies and feasible solutions to scale up a business.
  • Devise a pitch strategy for a social enterprise.
Loading
Case Study: Desi Hangover: Circular Transition of a Conscious Fashion Brand (English version) | Ivey Publishing