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Product cover image for Google Inc.: Launching Gmail

Google Inc.: Launching Gmail

Darren Meister; Ken Mark

Product #:9B04E019
Supplier:Ivey
Discipline:Information Systems
Setting:United States, 2004
Details:Case (PDF) • 7 pages • 2004-09-20 (Rev: 2009-10-09)

Subjects:

Technology and analyticsInformation systems

Industries:

Public administration and nonprofits

Geography:

United StatesNorth America
Your Price:$10.54

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Google is a very popular Internet search engine firm. The company has just announced the launch of Gmail, a free, Web-based e-mail service that allows users up to one gigabyte of storage capacity, more than 100 times that offered by other free services from competitors. In return for free e-mail, Gmail would scan its users' e-mail with the goal of delivering targeted ads. Immediately, privacy groups denounced Google's plans.

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Case Study: Google Inc.: Launching Gmail (English version) | Ivey Publishing