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Product cover image for Devium's Dash: Crowdfunding a Venture on Kickstarter

Devium's Dash: Crowdfunding a Venture on Kickstarter

Simon Parker; Ken Mark

Product #:9B12M097
Supplier:Ivey
Discipline:Entrepreneurship, General Management
Setting:United States, 2010
Details:Case (PDF) • 10 pages • 2012-10-29 (Rev: 2020-01-20)

Subjects:

InnovationPersonal financeSupply chain managementFinance and investingOperations and supply chain managementLeadership and managing peopleEntrepreneurshipManagement

Industries:

Fabrication and manufacturing

Geography:

United StatesNorth America
Your Price:$9.71

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In 2010, a hybrid entrepreneur working at a full-time job has come up with the idea for his first product, a smartphone car stereo. He has invested $10,000 of his own money plus $3,000 from an early investor to develop his prototype. He needs to put together a viable commercialization plan and is considering crowdfunding as a viable funding source. He also needs to decide whether to distribute his product through direct sales or a traditional retail model.

Learning Objectives

  • Understand the benefits and limitations of crowdfunding compared with other sources of finance.
  • Understand the costs and benefits of using remote outsourcing of technical tasks and product manufacture over the Internet through virtual product development and virtual supply chains.
  • Learn the pros and cons of entrepreneurs selling new products through existing retailers or directly to consumers.
  • Understand the pricing of a new product when no benchmark price exists.
  • Understand the transition of a part-time hybrid entrepreneur to a full-time entrepreneur and the implications of hybrid entrepreneurship when exploiting an entrepreneurial opportunity.
  • Learn the tasks required to move from a new technical idea to its commercialization into a viable consumer product.
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Case Study: Devium's Dash: Crowdfunding a Venture on Kickstarter (English version) | Ivey Publishing