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DHL Supply Chain

Singfat Chu; David Ringrose

Product #:9B12E003_P
Supplier:Ivey/NUS
Discipline:International Business, Management Science, Operations Management
Setting:China, 2011
Details:Case (PDF) • 3 pages • 2012-04-19 (Rev: 2015-04-24)

Subjects:

Environmental sustainabilityLinear programmingLogisticsCorporate social responsibilityBusiness and societyOperational effectivenessCorporate governanceBusiness managementAnalytics and data scienceInternational businessData scienceOperations and supply chain management

Industries:

Transportation and distribution

Geography:

ChinaAsia
Your Price:$9.71

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The degradation of the environment has led many governments and customers to pressure businesses to make their operations more environmentally friendly. The case illustrates an effective example of corporate social responsibility. Specifically, it demonstrates how a small increase in a supply chain budget can drastically reduce carbon dioxide emissions in the transportation of LCD TVs from their manufacturing bases to a distribution centre.

Learning Objectives

This case highlights optimization concepts with the objective of minimizing carbon dioxide emissions. Students get to design (or complete) an Excel template using the SOLVER optimization tool. Students will determine which original design manufacturers will manufacture the TVs and what transportation methods will be used to ship them to the distribution centre. The project lies within the capabilities of undergraduates and MBA students taking analytics courses.
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Case Study: DHL Supply Chain | Ivey Publishing