Digital Energy: Disruption in the Electrical Energy Market
Manimala Kumar; Paul Tiffany; Ryan Blood
Product #:9B16M132
Supplier:Ivey
Discipline:General Management
Setting:United States, 2010
Industries:
Geography:
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Learning Objectives
The case demonstrates
- the assessment of market opportunities;
- the identification of organizational strengths;
- the importance of having a global presence;
- the development of a technology innovation road map; and
- the calibration of market entry amidst economic and political factors.